It's still going to work the exact same method", my exasperated spouse hissed into my ear as I grabbed containers after cartons of some 'designer' tissue. Yes, for a graphic designer and author who understands all about the kind of effort one puts into product packaging and branding products, I sure fell for it. I am entitled to fall for good product packaging, I have a prevailing right to be human.
However they are so pretty ... the product packaging. I swear!
They have the 'nature fan' packaging, the 'fruity' packaging, the 'female on the go' product packaging, and then they have the 'kids' product packaging. I got 4 of each design packages and made a run for the counter with them with my shrieking kids and exasperated hubby running after me in sluggish movement.
Well, in this case, I was running for checkout with boxes of tissue paper with expensive packaging styles on them. If I didn't like the product packaging creates so much, I would find it comical enough. However I am dead serious. In fact, I liked the packaging designs so much, after consuming all the tissues in packages, I would eliminate the designs and put it into my 'needs to keep for recommendation' clear folder. I don't keep a lot of stuff in there since I am pretty selective about the designs that I like, but these product packaging designs made it. They absolutely did.
You see, this is the kind of thing that occurs when you put some effort into making your product packaging style. Yeah, we all have this in the back of our heads ... "Hey, it's PACKAGING! It's what's INSIDE that count. They're going to THROW the PACKAGING away. So, why spend so much cash on the packaging?" Maybe you're also thinking that the loan needs to go towards developing better quality items ... for faster shipment options ... or possibly the cash ought to go towards investing possible clients to pricey dinners in Italian restaurants. It's your call, really.
But this is what I have to tell you, as a graphic designer and customer. The more effort you take into developing your product packaging, more customers will stop and take a look at your product packaging or what's inside the packaging. Now, does it make good sense for me to state now that when they stop and take notice of your product packaging, your possibility of getting them to buy your product boosts? Precisely.
And without an electrifying product packaging, customers are going to walk past the heaps and heaps of other rival products ... and yours ... without even knowing you're there! Your item is sitting there on a shelf, for goodness sake, and the only weapon you have is to have a nice branding packaging design.
Consider it!
They have the 'nature lover' product packaging, the 'fruity' packaging, the 'female on the go' packaging, and then they have the 'kids' get more info packaging. Well, in this case, I was running for checkout with boxes of tissue paper with fancy product packaging designs on them. I enjoyed the packaging develops so much, after utilizing up all the tissues in the boxes, I would cut out the styles and put it into my 'should keep for recommendation' clear folder. I do not keep a lot of things in there because I am pretty selective about the designs that I like, however these product packaging designs made the cut. The more effort you put into creating your product packaging, more consumers will stop and take a look at your packaging or what's inside the dessert packaging.